Conformists Unite

The check out guy at New Seasons offered to remove the tops of a customer’s carrots. He said they keep these unwanted greens for people who keep rabbits. Interesting little service.

We break from our irregularly scheduled blogging to participate in Blog Action Day, a day where bloggers from around the world come together to support a single cause. This year’s cause is water.

When I think of water I think of the Columbia River -the mass of water my tiny town sits nestled in the crook [...]

For three years now, a couple of saints and all around good guys named Gavin & Drew have pulled together a crowdsourced book of marketing thoughts. This year it’s called: Age of Conversation III: It’s Time to Get Busy!
It features stories, ideas, strategies and observations from over 300 marketers, writers, thinkers and creative innovators.
It’s broken [...]

I’m fascinated with the Obama brand. And not looking forward to seeing it get watered down and distorted over the years -as it will automatically do since it now stands for everything that the government does. Presidencies are the ultimate case study in brand over-extension. Only when a president is done can we all [...]

I don’t like to be negative about marketing (because it’s so damn easy), but I just have to point this one out:

A whole wall in my local supermarket -of Easter Eggs! What about all the Valentines and St Patrick’s Day chachkis? And surely there must be some way to market the hell out of [...]