Miami Rock Star
Whilst we were in the middle of our workshop at the AAAA account planning conference, the room next door would periodically explode in laughter and/or clapping. Piers Fawkes is the man who made that happen (bastard). He heads up a fabulous trends site at www.psfk.com (in case you haven’t heard of it) and after he interviewed us about our new venture, I grabbed him for a quick interview myself.
Here is a great counter to all the talk about media these days:
August 23rd, 2006 at 2:10 am
Is It PR’s Job To Handle Web 2.0, Not Ad Agencies?
Here’s a brief interview of me by Emily of the Open Intelligence Agency where I reflect on the absence of PR at the AAAA conference. I wonder if it’s an evolved PR department’s role to leverage consumer conversations on the web, not advertising agen…
August 23rd, 2006 at 2:10 am
Is It PR’s Job To Handle Web 2.0, Not Advertising’s
Here’s a brief interview of me by Emily of the Open Intelligence Agency where I reflect on the absence of PR at the AAAA conference. I wonder if it’s an evolved PR department’s role to leverage consumer conversations on the web, not advertising agen…
August 23rd, 2006 at 8:51 am
See the video responses on YouTube– this is a question we got into a bit in interviews with ad and PR execs during recent WOMMA conferences. As PR agencies get into blogging, podcasting etc. they are morphing into creative agencies (co-creative agencies?). It certainly seems that PR agencies are taking a more proactive role than ad agencies when it comes to 2 way consumer conversations.
August 24th, 2006 at 11:34 am
Yes, and PR is a natural partner to Planning since they are so strategic. Like media, PR has been pushed to the back of the process for too long as an add-on (here’s the campaign, now make something that goes with it). Think it’s time for everyone to all meet up front and create the solutions together.
Group hug.